10 BIPOC Women-Owned Makeup Brands to Shop with

Updated: Mar 2

To celebrate the beginning of Women's History Month on March 1st, let's spotlight these BIPOC women-owned makeup brands, aiming to create more inclusion, diversity, and representation within their respective communities and in the beauty industry.

The Crayon Case

Based in New Orleans, Louisiana, founder Raynell “Supa Cent” Steward uses a colorful and innovative school-esque theme to create The Crayon Case. With setting powders as “chalkdust”, a “Countersition” notebook, and crayon-shaped tubes of concealer, this fun Black-owned makeup brand will inspire anyone to stay in school.

Shop: thecrayoncase.com

Tower 28

Founded by Amy Liu, Tower 28 is a makeup brand designed for those with sensitive skin. By being free of all skin-irritants and dermatologist tested, Tower 28 promises 100% clean product ingredients for radiant-looking skin. So yes, you can do both!

Shop: www.tower28beauty.com

Prados Beauty

The Xicana/Indigenous-owned brand offers a beautiful selection of products such as their Matriarch collection. Founded by Cece Meadows, Prados Beauty is designed to integrate two respective cultures into an art form of beauty. Through the “Prados Promise”, each portion of all proceeds are donated to various charities and/or causes to help support Indigenous communities.

Shop: pradosbeauty.com

Uoma Beauty

Nigerian and LA-based entrepreneur Sharon Chuter founded Uoma Beauty for diverse representation and inclusivity for all skin types. With formulas designed specifically for different shades of skin and certain skin types, Uoma Beauty makes healthy skin their top priority. Be sure to take Uoma’s Meet Your Match quiz to find out your foundation shade.

Shop: uomabeauty.com


Who has not made the mistake of falling asleep in their makeup at least once? It gets the best of us sometimes. Youthforia, founded by Fiona Co Chan in 2020, prides itself on creating clean and cruelty-free makeup that also acts as skincare. All products were tested by the company by sleeping in them.

Shop: youthforia.co

Alamar Cosmetics

Makeup artist and entrepreneur Gabriella Trujillo named Alamar Cosmetics after her birthplace in the Alamar barrio, or housing ward, in Cuba. The Latina-owned and operated company uses cruelty-free and high-quality ingredients with an array of warm and bright pigments. Inspired by the Disney movie, Encanto, the company also has a collection based on the film.

Shop: alamarcosmetics.com

CTZN Cosmetics

Founded by three sisters, Alena, Aleezah, and Naseeha Khan, CTZN Cosmetics is best known for its wide range of nude lipsticks and lipglosses. The South Asian-owned and cruelty-free brand feature 25 shades of nudes for all skin tones. Take their ‘Get Matched’ quiz on their website to find out your shade!

Shop: ctzncosmetics.com

Cheekbone Beauty

Indigenous-founded and owned makeup brand, Cheekbone Beauty, was established by Jennifer Harper for the purpose of creating a space for Indigenous youth to feel seen and heard in the cosmetic industry. By sustainability being one of their top priorities, Cheekbone products are all eco-friendly and manufactured without harmful chemicals or toxins.

Shop: cheekbonebeauty.com